$160
Level One: Define Your Role helps virtual assistants stop doing everything and start operating in a role that’s clear, respected, and sustainable.
If your workload keeps expanding beyond what you agreed to, it’s because your role hasn’t been clearly defined.
What starts as a few core responsibilities slowly turns into “I'm wondering if you could…” until you’re managing far more than your original agreement outlined. With over 15 years experience as a VA, I’ve seen it all firsthand.
This course breaks down how your role is meant to function so you can define it, own it, and maintain boundaries as your responsibilities grow.
What's Included?
Inside, you’ll learn how to:
define your role in a way that’s clear, structured, and easy for clients to respect
set up a digital workspace that supports how you actually work day-to-day
respond when clients push beyond your scope without over-explaining or backtracking
know where to look for clients and how to market yourself clearly
This is for virtual assistants who are tired of figuring it out as they go.
You’re tired of unclear expectations and constantly expanding workloads
You’re not fully confident in how to position or market yourself
You know you’re capable of more, but your business doesn’t reflect it yet
You want a clear structure you can rely on across every client you take on
Also included: a Zoom call with me at the end to review your course work and answer any questions you might have from the course or beyond.
A foundational course designed for VAs to build a business that’s clear, structured, and sustainable without adjusting to every client you take on.
Throughout this course you'll encounter Nova, a virtual assistant navigating the same challenges, questions, and growing pains that come with building a sustainable VA business from the ground up.
She's a personification that represents every VA who has ever taken a job they weren't fully prepared for, figured it out anyway, and came out the other side with improved skills and confidence.
She's here because learning is easier when you can see a problem from the outside before you face it from the inside. When Nova makes a mistake, you'll know what to do. When she's stuck, you'll help her find the path forward and somewhere along the way, you'll realize you were solving your own problems too.
Let's begin.
This mission helps Nova see (with receipts) how VAs are the reason small businesses function, grow, and survive long-term. You'll help her reframe her role from “support staff” to “operational essential” and connect the dots between what she does and the bigger business picture.
Set up the operational infrastructure that lets you track capacity, communicate value, and get paid on time.
Learn to articulate your value in a way that attracts the right clients.
Walk through the first steps of finding and following up with a potential client to close the deal.
Course Creator
Founder of VA Launch Academy
I’ve spent over 15 years working as a virtual assistant across a range of industries, including life coaching, professional organizing, event planning, wellness, and education. My work has spanned everything from managing communication and building internal systems to supporting marketing, operations, and long-term business strategy.
I’ve been inside businesses where expectations were clear and the role held its shape, and inside ones where it didn’t. The difference in how that work was respected, retained, and compensated was not subtle.
The role of a VA has been allowed to expand without structure, shaped more by convenience than any real standard, until “support” began carrying operational weight without the authority, clarity, or compensation to match.
VA Launch Academy was built to interrupt that pattern by setting a clear standard for what this role is, how it functions, and why it should be treated as a professional position rather than an open-ended catchall.
“Mary is a strategic thinker with an understanding of market trends and technical skill sets. Her ability to break down goals into manageable steps for the business/business owner is uniquely eye-opening and forward thinking.”
“Working with Mary meant being able to delegate the work that I didn't know how to do and feeling less anxiety and stress. It helped me quit procrastinating so that I was able to complete projects."
Event Facilitator
"Mary understands how to tailor her role to your needs and is available to troubleshoot and brainstorm creative solutions to a variety of problems small businesses encounter."
Professional Organizer
FAQs
You've got questions. I've got answers.
That’s exactly why this course exists. You’ll learn how to communicate your role in a way that’s clear and professional without sounding defensive or rigid. Most pushback comes from unclear expectations. When you define your role properly, those conversations get much easier to navigate.
No. It's never too late to fix what's. already broken. You’ll learn how to reset expectations with existing clients in a way that doesn’t create unnecessary tension or risk the relationship.
Not at all. It does the opposite. Clients lose trust when expectations are unclear or constantly shifting.
No. You’ll also clarify your skills, decide how your digital workstation functions day-to-day, and learn to position yourself so clients understand exactly what you do.
This session is a 60 - 75 min Zoom where I help you look over everything you created during the course and help you with any problems you might still have.